ПОВЕДЕНЧЕСКИЕ МОДЕЛИ ПАССАЖИРСКОГО ЖЕЛЕЗНОДОРОЖНОГО ПЕРЕВОЗЧИКА В УСЛОВИЯХ ТРАНСФОРМАЦИИ ГОСУДАРСТВЕННОГО ТАРИФНОГО РЕГУЛИРОВАНИЯ

Abstract:
Changes in approaches to state tariff regulation of passenger rail transport broaden the scope of commercial decision-making available to the carrier, while at the same time increasing the importance of defining the limits of such autonomy. In this article, tariff policy is considered in relation to demand seasonality and stability, the structure of passenger segments, the characteristics of the transport product, and intermodal competition. The purpose of the study is to develop a methodological approach to selecting a behavioral model for a passenger rail carrier under changes in the tariff regulation regime. The study compares and analyzes the operating and financial-economic indicators of JSC Federal Passenger Company, examines the characteristics of demand, and considers possible behavioral models for JSC FPC, including Revenue Management, focused product differentiation, and product and market development. Based on the results of the study, a procedure for selecting a behavioral model is proposed, taking into account demand stability and seasonality, together with a mechanism for its subsequent adjustment based on the monitoring of key performance indicators. The scientific novelty of the study lies in integrating behavioral models, with due regard to the specific features of each model, into an adaptive system that takes into account the conditions of a particular market. The practical significance of the study lies in diversifying the carrier’s tariff policy in order to meet effective demand in the passenger transportation market.