ПРИМЕНЕНИЕ ИИ В ПОДДЕРЖАНИИ СТАНДАРТОВ СЕРВИСА В РЕСТОРАНАХ

Abstract:
The purpose of the study is to identify the advantages and disadvantages of using artificial intelligence in maintaining service standards in restaurants. The materials for the study were information from open sources (official websites of companies, customer reviews, expert opinions) about the available modern tools using artificial intelligence to maintain service standards in restaurants and the results of an experiment in a network of Yakitoria franchised cafes. An overview of modern tools for maintaining standards of service based on artificial intelligence has shown that currently, in the market of modern HR services based on artificial intelligence for the restaurant business, there is a certain pool of companies engaged in the development and implementation of AI technologies in the processes of maintaining standards in the restaurant sector, the main product of which are audio and video monitoring systems employees with subsequent AI analytics. The results of the experiment carried out in the Yakitoria franchise cafe network demonstrated that the management and line staff of the pilot cafes did not unambiguously perceive the AI-based service standards maintenance system, noting both the positive and negative sides of the introduction of new service quality control tools. The conclusions of this article contain an algorithm of actions for the implementation of artificial intelligence tools in the process of maintaining service standards in restaurants and directions for further research in this subject area.