УПРАВЛЕНИЕ ПРОЦЕССОМ НАСТАВНИЧЕСТВА В ОРГАНИЗАЦИИ НА ОСНОВЕ ЧЕЛОВЕКОЦЕНТРИЧЕСКОГО ПОДХОДА (НА ПРИМЕРЕ ПРЕДПРИЯТИЙ ФАРМАЦЕВТИЧЕСКОГО РИТЕЙЛА)

Abstract:
The article discusses the concept of human-centric mentoring for novice pharmaceutical professionals in the pharmaceutical retail environment, the need for which is dictated by high workloads, the stressful nature of the professional environment, and the short-term nature of existing support from the organization. The aim of the study is to develop a concept of mentoring in pharmaceutical retail enterprises based on human-centricity, taking into account the specific characteristics of pharmaceutical practice. The research hypothesis was that the systematization of theoretical provisions on human-centricity and mentoring, as well as the identification of managerial deficiencies in the practice of pharmacy chains, would provide a scientific basis for a model of human-centric mentoring for novice pharmaceutical professionals. The scientific novelty of the work lies in the substantiation of mentoring as a cyclical process of professional and personal development, as well as in the proposal of a pharmaceutical portfolio as a tool for recording and assessing the dynamics of the mentee’s competencies. The study utilized content analysis, comparative analysis, systematization, generalization, methods of the problem-diagnostic and conceptual-design stages of research, as well as elements of brainstorming. As a result, key factors of human-centric mentoring were identified, the main managerial deficiencies of its implementation were established, and a concept for supporting novice pharmaceutical workers was developed, based on individualization, psychological support, and encouraging feedback. The practical significance of the study lies in the possibility of applying the proposed model to improve the quality of adaptation, reduce emotional burnout, and form a sustainable human resource potential for pharmacy chains. Prospects for further research are associated with the testing of the concept, the clarification of its effectiveness criteria, and the development of recommendations for implementing the human-centric mentoring model in pharmaceutical retail.