ОРГАНИЗАЦИОННЫЙ МЕХАНИЗМ ФОРМИРОВАНИЯ СЕРВИСНЫХ ИННОВАЦИЙ В СФЕРЕ УСЛУГ

Abstract:
The article is devoted to the problem of developing an organizational mechanism for the formation of service innovations in the service sector, ensuring a systematic relationship between the stages of development of innovative solutions, organizational processes and factors determining their successful implementation. In the research, the authors systematized approaches to determining the essence of service innovations, summarized the stages of their development, and identified organizational conditions that affect the introduction of new service solutions at service enterprises. The scientific novelty of the research lies in the development of a process-organizational mechanism that integrates four successive stages of service innovation formation (design, analysis, development and implementation) with continuous customer involvement and the impact of organizational factors. The result of the research is an organizational mechanism that can be used as a practical tool to increase the effectiveness of innovation activities of service sector organizations. Its use makes it possible to structure the process of creating and implementing new service solutions, increase the consistency of participants’ actions, reduce uncertainty at the early stages of development, and ensure the integration of innovation into existing business processes of the enterprise. The practical significance of the mechanism lies in the possibility of its adaptation to organizations of various types of activities and scale, focused on improving the quality of services, creating new value for customers and steadily strengthening competitiveness.