ЭВОЛЮЦИЯ НОРМАТИВНОГО ПОДХОДА К ЦИФРОВОЙ ТРАНСФОРМАЦИИ В РОССИЙСКОЙ ФЕДЕРАЦИИ: ОТ ЦИФРОВОЙ ЭКОНОМИКИ К ЭКОНОМИКЕ ДАННЫХ И ЦИФРОВОЙ ЗРЕЛОСТИ

Abstract:
The article analyzes how the regulatory and methodological framework of digital transformation in the Russian Federation has changed. The research task is to reconstruct the shift of the regulatory object itself: from creating the prerequisites for a digital economy to managing digital maturity, data economics, industry platform solutions, KPIs and changing business processes. The scientific novelty lies in considering the regulatory framework not in the format of a simple chronological list of regulations, but as a system of changing managerial expectations. The empirical array includes decrees of the President of the Russian Federation, government programs and strategic directions, methods for assessing digital maturity, recommendations on the digital transformation of companies with state participation, as well as official statistical materials from the Higher School of Economics/IIEZ. The periodization is based on four analytical parameters: the object of digitalization, the management focus, the form of implementation and the method of fixing the result. It is shown that in modern regulatory logic, digital transformation is interpreted as a controlled organizational change in which goals, responsible actors, resources, digital initiatives, indicators, monitoring and feedback are interconnected. For the study of organizational management models, this conclusion is important because it allows us to correlate the author’s indexes and evaluation mechanisms with the official concept of digital maturity. The practical significance lies in the justification of the need to consider digital transformation as a management contour, including goals, subjects, resources, initiatives, indicators, monitoring and feedback. The prospects for further research are related to the comparison of the author’s management digitalization indices with the official logic of digital maturity.