ФОРМИРОВАНИЕ АДАПТИВНОЙ СТРАТЕГИИ КОНКУРЕНТОСПОСОБНОСТИ СТРОИТЕЛЬНОГО ПРЕДПРИЯТИЯ В УСЛОВИЯХ ЦИФРОВОЙ ТРАНСФОРМАЦИИ И ТЕХНОЛОГИЧЕСКОГО СУВЕРЕНИТЕТА

Abstract:
The purpose of the research is to develop a methodological approach to the formation of an adaptive strategy for the competitiveness of a construction company in the context of digital transformation and technological constraints. The hypothesis of the study is that a stable competitive advantage is formed when five groups of abilities are coordinated: digital execution of processes, control of critical dependencies, achievement of the project result, rapid adaptation and recovery after violations. The methodological basis consisted of regulatory and legal analysis, mapping of critical dependencies, assessment of the total cost of ownership of digital solutions, quasi-experimental comparison of the results of pilot projects and multi-criteria aggregation of indicators. It is proposed to evaluate the transition to domestic information modeling and cost estimation solutions not only in terms of licensing costs, but also taking into account data migration, integration, training, temporary performance degradation, model portability and averted losses from unavailability of critical services. The scientific novelty consists in combining efficient, resource-based and dynamic approaches to the competitiveness of an enterprise. A map of critical dependencies, a system of fifteen KPIs, an integrated index of technological competitiveness and an adaptive management contour «monitoring – diagnostics – selection – piloting – scaling – training» have been developed. The practical significance lies in the possibility of using the methodology in preparing a digital roadmap, justifying investments, forming procurement requirements and business continuity plans for a construction organization.