УСТОЙЧИВОЕ РАЗВИТИЕ АПТЕЧНОГО ПРЕДПРИЯТИЯ В УСЛОВИЯХ КРИЗИСА ПРОФЕССИОНАЛЬНЫХ СМЫСЛОВ ФАРМАЦЕВТИЧЕСКИХ РАБОТНИКОВ

Abstract:
The article is devoted to the crisis of professional meanings of pharmacists as a factor affecting the human resources and sustainable development of pharmacy organizations. The purpose of the study was to identify and systematize the markers of discrepancy between the value-normative content of the pharmaceutical profession and the real organization of labor. The empirical base consisted of 248 reviews of pharmacists of the federal pharmacy chain, published on the Dream Job portal in 2021-2026. Qualitative and quantitative content analysis was used, which included thematic coding of statements, classification of crisis markers and determination of the frequency of their mention. Six categories of crisis markers were identified: commercialization of a professional role; expansion of its boundaries due to the performance of unusual functions; lack of fairness and professional recognition; mismatch of responsibility and remuneration; high workload, lack of staff and lack of recovery; restrictions on training and professional development. At least one marker was identified in 28.2% of reviews, three or more signs were simultaneously identified in 6.0% of reviews. The most common crisis markers were high workload and lack of recovery (16.1%), commercialization of the professional role (12.5%), lack of fairness and recognition (11.7%). Countering crisis trends involves coordinating the commercial goals of employer enterprises with the public mission of pharmacy, normalizing the workload, fair remuneration, delineation of duties, support for professional autonomy and personnel development. Understanding the causes of the crisis of professional meanings allows us to develop measures to eliminate them, and the implementation of these measures will contribute to the preservation of the professional content of work, improving the quality of pharmaceutical care, strengthening human resources and long-term sustainability of pharmacy chains and the industry. The practical significance of the results is determined by the possibility of their application to improve the personnel policy and corporate management of pharmacy enterprises and to develop programs for organizational transformations of pharmaceutical retail.