СТРАТЕГИЧЕСКИЙ АНАЛИЗ В УПРАВЛЕНИИ ПРОЕКТОМ РАЗВИТИЯ СПОРТИВНОЙ ИНФРАСТРУКТУРЫ ГОРОДА

Abstract:
The article identifies and describes key trends in the development of sports infrastructure as part of the city’s social and leisure infrastructure, using the city of Reutov in the Moscow Region as an example. It also describes the regional and territorial aspects of the development of sports infrastructure in the context of the city of Reutov. The authors examine global and regional trends influencing project management in the sports industry. The importance of developing new project management methods for implementing sports infrastructure measures, taking into account various internal and external environmental factors, is substantiated. The key methodological approaches to managing sports infrastructure development projects and selecting a market strategy are identified and formulated, including the most critical success factors for a potential project. Practical recommendations and a set of measures crucial for achieving the maximum social impact from implementing sports infrastructure projects are formulated. An approximate cost estimate for implementing such measures is provided. The practical significance of this study lies in the potential application of the findings and recommendations in the development and implementation of municipal programs and projects in the field of physical education and sports. The results of the study can be used by local governments, management companies, project offices, and investors interested in developing the city’s sports infrastructure.