ИССЛЕДОВАТЕЛЬСКИЕ ПОДХОДЫ К ОПРЕДЕЛЕНИЮ СТРАТЕГИЧЕСКИХ ТИПОВ КРУПНЫХ ПРЕДПРИЯТИЙ: СИСТЕМАТИЧЕСКИЙ ОБЗОР ЛИТЕРАТУРЫ

Abstract:
The purpose of the article is to identify and systematize diagnostic methods for strategic types of large enterprises, as well as research designs and empirical contexts of their application based on the typologies of Miles and Snow and M. Porter, with the formulation of key areas for further empirical research. The research methodology is based on a systematic review of the literature indexed in the Scopus database using a three-step selection procedure for publications from 2000-2024. The final analysis includes 29 peer-reviewed articles in which the strategic types of large organizations are a key or one of the variables studied. It is shown that the typology of Miles and Snow dominates in the research of large enterprises, whereas the typology of M. Porter is used less often and mainly to analyze relationships with internal factors (dynamic abilities, innovation, marketing, investments in big data). Four main approaches to the identification of strategic types are identified and the most studied relationships of strategic types with the parameters of the internal and external environment are described. The novelty of the research lies in the fact that it offers the first holistic systematic review of methods for diagnosing strategic types of large enterprises and the conditions of their application in empirical works based on the typologies of Miles and Snow and M. Porter. The results obtained form the basis for the development of new methods for the diagnosis of strategic types and the formulation of future empirical research.