СРАВНИТЕЛЬНЫЙ АНАЛИЗ КОНФИГУРАЦИЙ ЛОГИК СОЗДАНИЯ СТОИМОСТИ В СТРАТЕГИЧЕСКОМ УПРАВЛЕНИИ ЗАРУБЕЖНЫХ И РОССИЙСКИХ КОМПАНИЙ ИНДУСТРИИ МОДЫ

Abstract:
Classical models of value-oriented management (VBM), adequately describing industrial logic, are incomplete for analyzing the sources of value in the fashion industry as a creative industry, where intangible factors play a key role. The purpose of the article is to analyze the concept of value creation logic in the strategic management of foreign companies in the fashion industry with high growth in business value and compare them with the practice of Russian companies for the implementation of advanced methods. The scientific novelty lies in the identification of configuration differences between foreign and Russian companies. Methodically, the study is based on theoretical and analytical and structural and comparative analysis of annual reports of companies and industry research. Practical importance lies in the formation of a framework that allows you to adjust the strategies of Russian companies and manage the integration of industrial and creative formats when coordinating production solutions with brand and design objectives. The prospects for further research are related to the expansion of the sample, the use of deep case stages and the development of quantitative models linking logic configurations with financial and brand indicators.