СИСТЕМАТИЗАЦИЯ ФАКТОРОВ, ВЛИЯЮЩИХ НА УСТОЙЧИВОСТЬ СУБЪЕКТОВ КРЕАТИВНЫХ ИНДУСТРИЙ В УСЛОВИЯХ ЭКОСИСТЕМНЫХ ВЗАИМОДЕЙСТВИЙ

Abstract:
In the context of the rapid transformation of the global economy and increasing competition, the sustainability of entities in creative industries is becoming a key factor in their long‑term development. The aim of the article is to identify the factors that influence the sustainability of entities in the creative economy, taking into account the specifics of the creative sector, and to systematize them. Existing studies focus on creative industries as factors (for example, regional development, institutionalization, etc.), which creates a shortage of comprehensive data on the factors that directly affect the sustainability of the entities in creative industries themselves. The scientific novelty lies in the development of an original system of external and internal factors influencing the sustainability of creative industries, which takes into account not only traditional economic indicators but also intangible assets, as well as the determinants of ecosystem interactions in modern markets. The methodological basis of the study is a set of general scientific methods, including analysis, synthesis, and a comparative approach. The processes and phenomena under consideration were studied from the perspective of systemic and comprehensive approaches. The study was conducted based on domestic practices in the fields of creative economy and management taking into account statistical data from open sources. Based on the results of the study, the author developed a system of factors influencing the sustainability of entities in creative industries under conditions of ecosystem interactions. The practical significance of the resulting system will contribute to increasing the sustainability of entities in creative industries, taking into account the diversity of this sector of the economy. The article is of scientific and practical interest to representatives of creative industries and researchers in the field of sustainable business development. Further research is planned to focus on developing a process‑based benchmarking model for managing the sustainability of entities in creative industries under conditions of ecosystem interactions.