ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ СТОИМОСТИ ЦИФРОВОГО СЕРВИСА В ТРАНСПОРТНОЙ ОТРАСЛИ

Abstract:
The purpose of this article is to examine the theoretical aspects of assessing the cost of digital services in transport. The scientific novelty lies in the need to develop a theory of digital service cost that promotes a culture of conscious attitude toward the value of technology among transport company employees in an era of rapid development and implementation of digital technologies in the conservative transport sector, which impacts logistics services markets. The research methods include an empirical analysis of data on the use of digital technologies in transport based on Rosstat data and a quantitative analysis for calculating economic effects. In this paper, the author proposes a basic framework for the further development of a theory of digital service cost. The theoretical basis of the study is a review of existing studies on digitalization in the transport industry. The article also considers the definitions of the terms digitalization and digital service. The structure of digital technologies used in the transport sector is analyzed. The practical significance of the work is ensured by calculating the cost of a digital service for a technology integrator of a transport company. The results of the study will be subsequently used to develop a methodology for economic justification of costs, as an applied result of the theory, for digital transport services.