ЦИФРОВАЯ ЭКОНОМИКА КАК СРЕДА ТРАНСФОРМАЦИИ ФИНАНСОВЫХ УСЛУГ

Abstract:
This article is devoted to the problem of determining the market conditions for using the option of outsourcing functions in the performance of digital financial services, which is necessary to ensure the current competitiveness of financial market participants in the digital economy. The purpose of this study is to identify objective factors of the financial services market in the digital economy, which, in their development and interaction, determine stable necessary and sufficient conditions for solving the problem. The scientific novelty of the work consists in a comprehensive analysis of the factors of the digital economy, the interconnectedness of which determines the stability of the desired conditions. In the course of the research, the author applied the method of analogies, the logical method, the classification method, methods of comparative analysis, and expert methods. As a result of the analysis of the current processes of the digital economy, a complex of technological, competitive and regulatory factors indirectly creates stable prerequisites for the use of outsourcing functions in the performance of financial services. A graphic illustration of the interconnectedness of factors is presented, as well as a set of prerequisites that are important for the implementation of the outsourcing option. The next task of the study is to develop a methodological approach to the implementation of the option of outsourcing functions in the implementation of digital financial services.